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Food & hospitality

PowerBev Inc.

Beverage distribution · Toronto · Greater Toronto Area

The beverage venture of Tom Bitove, a third-generation member of the family that built Toronto's great Macedonian catering empire. PowerBev has sponsored lunches and silver-tier packages at the Macedonian Open through the 2020s, and Tom, with his brother Jordan, donated Mother's Day luncheons to Canadian Macedonian Place's residents from their Montecito restaurant during the pandemic.

The Bitove name has stood for hospitality in Toronto since the Java Shoppe opened in the 1940s; PowerBev is that tradition in its current form.

Details

People
Tom Bitove

Sources (2)

  1. https://canadianmacedonianplace.com/wp-content/uploads/2023/12/13886-CMP-Zdravets-Newsletter-SinglePage-FINAL.pdf
  2. https://canadianmacedonianplace.com/wp-content/uploads/2022/04/CMP-Zdravets-Newsletter_2022.pdf

  • Meca Grill

    Grill restaurant · Scarborough

    A Scarborough grill remembered in Canadian Macedonian Place's newsletter, where its staff made memorial donations together as 'the gang at Meca Grill'. That sma...

    Macedonian connection: Its crew appears in Canadian Macedonian Place's newsletter making memorial donations as 'the gang at Meca Grill' — the signature of a community kitchen.

    Sources: https://canadianmacedonianplace.com/wp-content/uploads/2022/04/CMP-Zdravets-Newsletter_2022.pdf

  • Summer Fresh Salads Inc.

    Prepared-foods manufacturer · Woodbridge (Vaughan)

    In 1991 Susan Niczowski, a University of Toronto-trained chemist then working as a microbiologist at Shopsy's, began making hummus from Macedonian family recipe...

    Address: 334 Rowntree Dairy Road, Woodbridge, ON L4L 8H2

    Telephone: 905-856-8816 / 1-877-472-5237

    Website: https://summerfresh.com

    Macedonian connection: Founded by Susan Niczowski, born in North York to Macedonian parents of the Detsa Begalci generation; Macedonia 2025 board member, honoured by Canadian Macedonian Place at its 2024 ReImagine Gala.

    Sources: https://en.wikipedia.org/wiki/Susan_Niczowski

  • Tim Hortons — Branoff Family franchises

    Coffee shops (franchisees) · GTA

    Community-affiliated

    Every Macedonian Open for years has begun the same way: coffee and breakfast under the Branoff family's Tim Hortons banner. Franchise coffee is the modern chapt...

    Macedonian connection: The Branoff family's Tim Hortons operation is the registration-and-breakfast sponsor of the Macedonian Open year after year.

    Sources: https://canadianmacedonianplace.com/wp-content/uploads/2026/04/Zdravets-Newsletter-Spring-2026.pdf

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